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Research papers

Project redemption

This paper summaries how the management of Brown and Williamson Korea Ltd. used a two stage marketing research project, with a one- stage follow-up study, to refine and develop a new retail distribution system in Korea.

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Clive R. Boddy
November 1, 1996
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Citation

Boddy, C. R. (1996a, November 01). Project redemption . ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/project-redemption-